The results were a surprise to most of the moviegoers, however: when asked if they thought they had eaten more because of the size of the container, 77% of those given large tubs said they would have eaten the same amount if given a medium container. In other words, they were unaware of the impact of serving size on their consumption.
The idea that large portions encourage overeating isn稚 new. Portion control is far more important to maintaining a healthy weight熔r to losing weight葉han the latest diet fad. Trouble is, most of us are really bad at monitoring portions, which is why books such as The Portion Teller, The No-Fad Diet and The New American Plate are so valuable in our never-ending quest to eat better and lose weight.